The use of social media for brands is nearly universal. Statista claims 94% of consumer marketers use Facebook, while 94% of B2B marketers use LinkedIn. Twitter’s in second place for both. So, in the war zone that is social media, brands battle for attention. Organic or paid, they must come to grips with the reality that as
Read MoreYes, visuals help your content attract more viewers. On social media, visuals boost engagement – 2.3 times more than posts without visuals on Facebook and 1.5 times more for tweets, as BuzzSumo research shows. It also reveals blog posts with a visual every 75 to 100 words earn more shares. But simply adding a visual isn’t enough.
Read MoreThis week’s examples show how fun it can be to get others involved in your content creation and delivery. Whether it’s your at-home co-workers, your viewers, or your gameplaying customers, look outside your content team for inspiration, cooperation, and fan-friendly competition. Get your kids to do the work Children have been many of our co-workers
Read MoreAre you ready to create emails that get replies? Well, it’s time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path
Read MoreMost people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results. We’ve tried this tactic before at Directive Consulting, combining SEO and PPC; but in
Read MoreThe worldwide panic of coronavirus is leaving big and small brands wondering what happens next and the best way to communicate with customers. Here are a few ways to win your customers’ trust during these crazy times: Use your site: Creating a public update on your corporate blog describing how you are coping with the situation
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